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Typsnittet jag undrar över är Cooper Black...

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"The Poster, that promoted the spread of billboard advertising in the United States. Advertising created a need for lettering and layouts which produced a distinct type of commercial artist, the lettering man. Foremost among the lettering men in Chicago was Oswald Cooper who was extremely knowledgeable about advertising and printing.

 

Besides using available display types in his ads, he did much display lettering himself and wrote copy as well. As with Bradley, type foundries were interested in casting some of his lettering faces. His best known face is Cooper Black, which he com-pleted in the early 1920s and which was widely used in advertising layouts.

 

Cooper learned his trade at Frank Holme's School of Illustration where Frederic Goudy taught briefly. But that was not the only place to study commercial art in Chicago. The School of the Art Institute also offered courses in Poster and Advertising Design and a number of Chicago commercial artists and illustrators were students there".

 

MVH Maude

 

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Cooper Black is a very heavy version of Cooper Oldstyle (also known simply as Cooper), an innovative typeface with rounded serifs and long ascenders designed in 1919. The Cooper family was the work of Oswald Bruce Cooper, co-owner of the Bertsch & Cooper design firm in Chicago. Cooper Black was first released by the Barnhart Brothers & Spindler foundry of Chicago in 1922. Oz Cooper was fond of saying that the Black fit the needs of 3far-sighted printers with near-sighted customers.2 Cooper Black set a trend in ad types which prompted such designers as Fred Goudy (one of Cooper1s early teachers) to follow suit with their own black faces (compare Goudy Heavyface).

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